What makes for a great relationship?
Is there a clear unique value proposition?
You may not have it fully articulated or understood but if we can see your product or service’s place in the market — or at least how to find it — we are clear to dig deeper.
Do you have a strong business model?
We aim to help you accelerate. Does your model support scaling and is your team ready to answer when customers respond? If so, two more hurdles to go.
Do you have the budget to be successful?
We aren’t cheap. If you want “cheap,” we are not your agency. We believe you get what you pay for and so do our clients. We are happy to provide references. Then, the most important question.
Do we believe in what you are doing?
We like to enjoy our work. In our business, we spend a lot of time living vicariously through our clients. So, honestly, if you are only in it for the money, then we are not your agency. Do you love what you do, are sincerely aiming to create something amazing, and desire to make the world better? Now we’re talking.
This is where it all begins. Knowing the exact challenges your customer is facing requires research. Explore, interview, compare and analyze form a clear picture of the pain points in the market.
How is your answer better than any other solution? Evaluate your solution relative to the competition and delineate the exact ways you stand out and provide extra value.
Articulate your unique value in ways that motivate and inspire. Uncover the soul of your brand and articulate it in the context of needs of your customer with a look, a feel and a message that is certain to move your market.
Find your customer’s channels and determine how to reach them. The right message formed into supporting, substantive content must be created along with a strategy to ensure it lands in the right place at the right time.
Engage your customers, and carefully watch their response. Tracking is imperative and it is more possible today than ever before. It provides the basis for refining the plan.
Analyze your wins and losses. Monitoring real engagement is the best research of all. It provides the intel to adapt, revise and re-engage to achieve even better results.