Strategy & Research
Activity without strategy is a waste of time and resources. Let’s be smarter than that.
Strategy is the bridge between the market problem and your solution. As certified Pragmatic Marketing professionals, we start by understanding your market and market problems, along with the people who have those problems. It is our job to help you become their problem-solver in ways that surpass competitors.
Your overall brand identity leaves a lasting impression. We’ll help make it remarkable.
Your brand is more than just a logo; it’s your promise to the market. How you communicate those promises is critical. Branding is your mark on the world—it leads your customers toward understanding what to anticipate from you and sets you apart from your competition.
What you say—and how you say it—really matters. But are you speaking to the marketplace in a way they understand?
Brand positioning is a hallmark of Golden Spiral. We help articulate your brand in everything from your name, tagline and unique value proposition to the way you describe your products and services in solution-oriented words and images. Communicating consistently and clearly across all channels is the basis for strong, confident positioning strategy.
PR & Strategic Communications
Saying the right thing to the right people in the right way at the right time? That’s mission critical. We will help you connect your message to your market.
Product launches, the announcement of new initiatives, seeding the field in advance of trade shows, getting the right article placed in the right blog or trade journal at just the right time—what used to be broad based “public relations” has become a much more targeted, industry-specific discipline. When coupled with other promotional efforts, it can serve as a high powered accelerator for all of your marketing efforts.
Strong content puts you in the room with a prospect before you even meet them.
White papers, case studies, blog posts, infographics—the list goes on and on. Whatever its form, great content is absolutely essential for ushering target audiences into the sales funnel and promoting lead generation. We can help place you within conversations that facilitate introductions to your brand and position you as industry-leading experts.
In the B2B technology realm, knowledge holds a lot of power. Buyers are hungry for it, but you only have a few seconds to gain their attention. Show them what you know.
Your organization is a treasure trove of insight and expertise. We can help bring it out in ways that will engage and impress. We work with you to map your knowledge assets to each step in the buying process and generate targeted blog posts, white papers, articles, and infographics. Promoted on the right channels, these assets generate leads and drive traffic that we can help you analyze and improve.
Web Design & Development
Web development is more than a service. It’s the foundation for most of your marketing initiatives.
For B2B organizations, your website is the primary reflection of all things brand. It’s where people come to learn who you are and what you do. Website design is often a potential customer’s first impression of your business—so it is important that it communicates well.
The sites we develop are mobile-friendly, responsive, SEO- and SEM ready, flexible to scale over time, and simple to update. We also create high impact, high conversion landing pages and micro sites to help fuel strategic objectives.
User Experience Design
An exceptional user experience (UX) is critical for meeting customer expectations and standing apart from the competition.
UX requires a profound understanding of the user, what they need, and the path they will take to get there. We offer user story mapping consulting, wire framing and prototyping so that you can deliver a seamless and valuable user experience every time.
User Interface Design
B2B marketing is all about meeting your customer where they are. Nowadays, that often means application design.
UI design is a defining factor in whether users have a positive (or negative) experience with your brand. To ensure it’s the former, Golden Spiral has a team of experienced designers who are serious about combining great engineering with beautiful visual design.
The companies we work with are in business for two things primarily: serving and selling. The former begets the latter.
No matter the sales material, it all needs to clearly support your brand and communicate one thing: we are ready! Ready to serve, ready to sell, ready to engage, ready to close the deal and start the relationship. We make sure all the doors are open.
Lead Generation & Automation
Once you’re set up with sales collateral, it’s time for the next step. We can generate leads, start the conversation, and shepherd them into the sales funnel and toward the close.
In today’s B2B marketing world, customers have made 70% of their buying decision before talking to you. Don’t just wait for them—engage them now! We not only help you generate quality sales leads, but nurture them into a “digital dialogue” through marketing automation, creating meaningful touch points with you and your brand without human intervention.