At the end of 2010, “digital” was the big buzzword, “storytelling” was a new notion to many, and “content is king” found its way into the posts of many popular industry blogs. People were just beginning to understand how millennial sensibilities were going to change the way we do business.
CEO and founder, John Farkas, noticed that this rapid expansion of online market channels had many organizations frantically chasing marketing tactics, hoping to find the magic formula — and spending a lot of money, time and effort in the process. What seemed to be missing was a strong commitment to strategy. That’s when Golden Spiral was born.
Partnering with Bennett Farkas, a brilliant designer and creative mind, and Peter Smith, an innovative and strategic business leader, John set out to create an agency that could answer the need for market-focused strategy that helps companies clearly communicate to their target audience. With a strong team in place, Golden Spiral combined a fundamental understanding of marketing strategy, brand positioning, and extraordinary creative to propel companies in the market.
In 2014, we decided to focus our efforts on B2B enterprises. In 2015, we honed in even further by deciding to work exclusively with B2B technology companies — a space that we had been developing our expertise in for years. We thrive on translating complex tech-driven offerings into pragmatic, market-focused narratives that drive leads, conversions, and revenue for our clients. It is that expertise that will carry us into our next chapter. Let us know how we can serve you.