Launch Our Product

Position then propel your product into the marketplace.

You are on the precipice of launching your dream. Your new initiative is at the point where you are ready to introduce it to the market and you know this is your one shot at a big first impression — You only get one. Speed to market is critical. You need a clear, bold plan that will get your offering noticed. But how do you get there? What strategy and tactics do you need to employ?

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Clarify Our Market Position

Develop a clear, succinct, compelling, market-focused narrative.

You are a relatively new enterprise. You’ve worked hard on your solution for some time, but somehow it still seems distant and complicated. You can’t seem to clearly tell people what you do, and why it matters. You’re not standing out in a noisy crowd.

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Fill The Funnel

Broaden your reach and give buyers compelling reasons to engage.

You are in the right place with the right offering at the right time. The conversations you are able to have are positive. Buyers like you and they get you. But it’s just not enough. You need more. You need to introduce yourselves outside your organic circles. Once the dialogue starts, you can finish it, but you need the introduction. How do you get more in the funnel?

Let's Connect

Put Us On The Map (new venture)

You have created something remarkable and now it is time to GO!

Months or years of preparation have culminated in this moment. Time to “open the doors” of business and make it happen. But the market is crowded and a bit daunting. How do you put your flag in the ground and claim your rightful spot on the map? You are ready, but you need to clearly demonstrate how you are different and why you are better.

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Be Our Marketing Department

You need marketing support but you don’t want to build it all in-house.

You know your tech. You know your market. Your product is strong. Timing is right but you are not seeing the velocity you know you need. Your sales team is asking for help. You could hire an internal team to lead your marketing efforts but you know that is expensive and internal teams rarely produce the kind of sophisticated quality you are seeing in your space.

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Tackle a Big Project

You need reinforcements to make something important happen now.

You have a project that extends past what you can handle in-house, your internal processes are not agile enough to get what you need done in time, or maybe you are stuck in a rut and need some fresh perspective. You want a team that you can trust to come alongside, understand what you need and execute efficiently, without a bunch of hand holding.

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Help Us Pivot

Factors have changed and you need a compelling answer to the market.

You’re a successful, established enterprise. Your customers, and competition, know you well. But you sense the need to make a pivot. Maybe you have learned of some moves your competition is getting ready to make and you want to proactively address them. Maybe growth has flattened a little and you’re not sure exactly why. Maybe you simply want to take an active step to maintain a current, fresh sensibility to breathe some new life in your brand.

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Create Our Category

You have a pioneering solution that the market doesn’t yet understand.

What you have created is so far past current offerings that it changes the paradigm. The first half of your sales conversations with potential buyers is spent “digging the hole” — defining a problem that they have never fully considered — before you can get around to “filling it in” by describing your different approach and explaining its potential. It is hard work with lots of headwind that could be eliminated by affording the market a clear picture of how things have changed.

Let's Connect
Launch Our Product
Launch Our Product
Position then propel your product into the marketplace.
Read More
Clarify Our Market Position
Clarify Our Market Position
Develop a clear, succinct, compelling, market-focused narrative.
Read More
Fill The Funnel
Fill The Funnel
Broaden your reach and give buyers compelling reasons to engage.
Read More
Put Us On The Map (new venture)
Put Us On The Map (new venture)
You have created something remarkable and now it is time to GO!
Read More
Be Our Marketing Department
Be Our Marketing Department
You need marketing support but you don’t want to build it all in-house.
Read More
Tackle a Big Project
Tackle a Big Project
You need reinforcements to make something important happen now.
Read More
Help Us Pivot
Help Us Pivot
Factors have changed and you need a compelling answer to the market.
Read More
Create Our Category
Create Our Category
You have a pioneering solution that the market doesn’t yet understand.
Read More

Solutions

capabilities

Strategy & Research

Activity without strategy is a waste of time and resources. Let’s be smarter than that.

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Strategy is the bridge between the market problem and your solution. As certified Pragmatic Marketing professionals, we start by understanding your market and market problems, along with the people who have those problems. It is our job to help you become their problem-solver in ways that surpass competitors.

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Branding

Your overall brand identity leaves a lasting impression. We’ll help make it remarkable.

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Your brand is more than just a logo; it’s your promise to the market. How you communicate those promises is critical. Branding is your mark on the world: it leads your customers toward understanding what to anticipate from you and sets you apart from your competition.

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Positioning

What you say and how you say it really matters. But are you speaking to the marketplace in a way they understand?

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Brand positioning is a hallmark of Golden Spiral. We help articulate your brand in everything from your name, tagline and unique value proposition, to the way you describe your products and services in solution-oriented words and images. Communicating consistently and clearly across all channels is the basis for strong, confident positioning strategy.

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PR & Strategic Communications

Saying the right thing to the right people at the right time? That’s mission critical. We will help you connect your message to your market.

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Product launches, the announcement of new initiatives, seeding the field in advance of trade shows, getting the right article placed in the right blog or trade journal at just the right time —
what used to be broad-based “public relations” has become a much more targeted, industry-specific discipline. When coupled with other promotional efforts, it can serve as a high-powered accelerator for all of your marketing efforts.

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Content Marketing

Strong content puts you in the room with a prospect before you even meet them.

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White papers, case studies, blog posts, infographics — whatever its form, great content is absolutely essential for ushering target audiences into the sales funnel and promoting lead generation. We can help place you within conversations that facilitate introductions to your brand and position you as an industry-leading expert.

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Digital Marketing

In the B2B technology realm, knowledge holds a lot of power. Buyers are hungry for it, but you only have a few seconds to gain their attention. Show them what you know.

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Your organization is a treasure trove of insight and expertise. We can help bring it out in ways that will engage and impress. We work with you to map your knowledge assets to each step of the buying process and generate targeted blog posts, white papers, articles, and infographics. Promoted on the right channels, these assets generate leads and drive traffic that we can help you analyze and improve.

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Web Design & Development

Web development is more than a service. It’s the foundation for most of your marketing initiatives.

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For B2B organizations, your website is the primary reflection of your brand. It’s where people come to learn who you are and what you do. Website design is often a potential customer’s first impression of your business, so it is important that it communicates well.
The sites we develop are mobile-friendly, responsive, SEO- and SEM-ready, flexible to scale over time, and simple to update. We also create high-impact, high-conversion landing pages and micro-sites to help fuel strategic objectives.

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User Experience Design

An exceptional user experience (UX) is critical for meeting customer expectations and standing apart from the competition.

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UX requires a profound understanding of the user, what they need, and the path they will take to get there. We offer user story mapping consulting, wire framing and prototyping so that you can deliver a seamless and valuable user experience every time.

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User Interface Design

B2B marketing is all about meeting your customer where they are. Nowadays, that often means application design.

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UI design is a defining factor in whether users have a positive (or negative) experience with your brand. To ensure it’s the former, Golden Spiral has a team of experienced designers who are serious about combining great engineering with beautiful visual design.

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Sales Collateral

The companies we work with are in business for two things primarily: serving and selling. The former begets the latter.

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No matter the sales material, it all needs to clearly support your brand and communicate one thing: we are ready! Ready to serve, ready to sell, ready to engage, ready to close the deal and start the relationship. We make sure all the doors are open.

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Demand Generation

Armed with valuable content on your blog and resources pages, it’s time for the next step. Let’s start a conversation via inbound marketing, and shepherd prospects into the sales funnel.

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In the B2B technology marketplace, potential clients are looking for information to solve their problems. Give it to them! Sponsored posts on LinkedIn or Facebook, Adwords campaigns, and other tactics can target just the right the people and companies to engage with your expertise.

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Video Production

Some content is just best told in video, and it's one of the most effective tools for truly engaging your audience.

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From creating the script, to video direction, production, and final piece, our video capabilities are turnkey. Whether you need a "talking head", motion graphics, or something more creative, video is content you can call all your own.

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