The Marketing Cycle

This four-phase marketing process is designed to help B2B technology companies establish a market presence and quickly gain traction at any stage of growth.

Phase 1
Strategic Foundation
Phase 2
Marketing Plan
Phase 3
Marketing Toolkit
Phase 4
Ongoing Marketing
365 +
campaign lines short 3
Marketing Foundation
Marketing Engine
Key Metrics:
  • Growth Targets
  • Customer Perception
  • Digital Engagement
  • Website Engagement
  • Organic Visibility
  • Competitive Analytics
Key Metrics:
  • MQLs and SQLs
  • Website Traffic
  • Content Engagements
  • Inbound Leads
  • Conversions by Channel
  • Social Engagements
  • Webinar Signups
  • Email Subscribers
  • Social Reach
  • User Journey Tracking
Phase 1
Strategic Foundation
We begin with an audit and competitive analysis to understand your space. From there we will work with stakeholders to uncover what you do — and why it matters. We will map user and buyer problems to your solution, and we will begin to align your company goals with key marketing performance indicators.
  • Branding and Marketing Audit
  • Competitive Marketing Analysis
  • Stakeholder Interviews
  • Brand Strategy Workshop
  • Product/Offering Marketecture
  • Goals and KPI Workshop
Phase 2
Marketing Plan
Building on a strong foundation, we will create a market-focused narrative and comprehensive plan outlining the goals, strategy, and tactics we will use to engage the market. This plan will include:
  • Company and Product Positioning
  • Defined Goals and KPIs
  • Visual Identity Plan (Maintain, Refresh, or Rebrand)
  • Website Plan (Update or Rebuild)
  • Campaign Strategy
  • Content and SEM Strategy
  • Inbound Marketing Workflows
  • Trade Show and Event Strategy
  • PR Strategy
  • Marketing Roadmap
Phase 3
Marketing Toolkit
With your goals and plan in place, these are the essential tools of your marketing engine. We’ll help you demonstrate what sets you apart through clear messaging, a strong visual language, a website designed to convert, and compelling sales and marketing collaterals.
  • Company and Product Logos
  • Company and Product Visual Identity
  • Core Content
  • Brand Guide
  • Website Update or Rebuild
  • Brand Collaterals and Sales Presentations
  • Photography, Illustration, Graphics, and Videos
Phase 4
Ongoing Marketing
Now that the marketing plan is documented and the toolkit is in place, it’s time to execute. We’ll act as your marketing department by handling the tactical execution, delivering marketing qualified leads so that you can focus on closing the deal.
  • Sales and Marketing Collaterals
  • Analytics-Based Website Optimization
  • Trade Show Collaterals
  • ROI Metrics and Analytics
  • White Papers
  • Case Studies
  • Blogging
  • Email Marketing
  • Webinars
  • Presentation Decks
  • Landing Pages
  • SEO (On-Page and Off-Page)
  • CRM Management
  • Lead Qualification and Nurturing Workflows
  • Social Media
  • Videos
  • Branding and Marketing Audit
Ready to Master the Marketing Cycle?
Our team is ready to help you succeed. Get in touch to learn more about how we can help you lay a foundation and gain traction in the market.


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Big Project
You need reinforcements to make a big project, such as a website or rebrand, happen now. Our team will come alongside you to provide the expertise and ability to execute the right thing the right way.
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Multi-Channel Campaign
It’s time to get the word out and generate demand for an upcoming push. Our team will build a strategy, identify the best tactics, and execute to ensure success.
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