The Marketing Cycle

This four-phase marketing process is designed to help B2B technology companies establish a market presence and quickly gain traction at any growth stage.

Phase 1
Brand Foundation
Phase 2
Marketing Foundation
Phase 3
Annual Marketing Plan
Phase 4
Marketing Execution
365 +
campaign lines short 3
Build the Brand
Ongoing Marketing
Key Metrics:
  • Customer Perception
  • Digital Engagement
  • Website Engagement
  • Organic Visibility
  • Competitive Analytics
Key Metrics:
  • MQLs and SQLs
  • Website Traffic
  • Content Engagements
  • Inbound Leads
  • Conversions by Channel
  • Social Engagements
  • Webinar Signups
  • Email Subscribers
  • Social Reach
  • User Journey Tracking
Phase 1
Brand Foundation
We will work with stakeholders to develop a compelling, market-focused narrative that will clearly communicate what you do — and why it matters. This is the critical foundation of your brand.
  • Branding and Marketing Audit
  • Competitive Marketing Analysis
  • Stakeholder Interviews
  • Brand Strategy Workshop
  • Naming
  • Positioning
  • Product/Offering Marketecture
  • Phase 2 Marketing Plan
Ask about Brand Foundation
Phase 2
Marketing Foundation
These are the essential tools of your marketing engine. We’ll help you clearly demonstrate what sets you apart through a strong visual language, a website designed to convert, and compelling sales tools and marketing collaterals.
  • Company and Product Logos
  • Company and Product Visual Identity
  • Photography, Illustration, and Graphics
  • Brand Guide
  • SEO Audit and Execution
  • Website Content
  • Website Design, Development, and Launch
  • Brand Collaterals & Sales Presentations
  • Company and Product Videos
Ask about Marketing Foundation
Phase 3
Annual Marketing Plan
Building on a strong brand foundation, we will create a comprehensive roadmap outlining the strategy and tactics we will use to engage the market. This can include:
  • Campaign Strategy & Development
  • Sales and Marketing Alignment
  • Content Strategy
  • Inbound Marketing Lead Generation and Automation Engine
  • Trade Show and Event Marketing
  • Public Relations
  • Digital Ad Campaigns (SEM)
  • Ongoing Success Metrics
Ask about Annual Marketing Plan
Phase 4
Marketing Execution
Now that the marketing plan is documented, it’s time to execute. We’ll act as your marketing department by handling the tactical execution, delivering marketing qualified leads so that you can focus on closing the deal.
  • Sales and Marketing Collaterals
  • Analytics-Based Website Optimization
  • Trade Show Collaterals
  • ROI Metrics and Analytics
  • White Papers
  • Case Studies
  • Blogging
  • Email Marketing
  • Webinars
  • Presentation Decks
  • Landing Pages
  • SEO (On-Page and Off-Page)
  • CRM Management
  • Lead Qualification and Nurturing Workflows
  • Social Media
  • Videos
  • Branding and Marketing Audit (Phase 1 Audit)
Ask about Marketing Execution
Ready to Master the Marketing Cycle?
Our team is ready to help you succeed. Get in touch to learn more about how we can help you lay a foundation and gain traction in the market.


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Tackle a Big Project
You need reinforcements to make a big project happen. Our team will come alongside you to provide the expertise and ability to execute the right thing the right way.
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Execute a Campaign
It’s time to get the word out and generate demand for an upcoming push. Our team will build a strategy, identify the best tactics, and execute to ensure success.
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