This four-phase marketing process is designed to help B2B technology companies establish a market presence and quickly gain traction at any stage of growth.
MQLs and SQLs
Conversions by Channel
User Journey Tracking
We begin with an audit and competitive analysis to understand your space. From there we will work with stakeholders to uncover what you do — and why it matters. We will map user and buyer problems to your solution, and we will begin to align your company goals with key marketing performance indicators.
With your goals and plan in place, these are the essential tools of your marketing engine. We’ll help you demonstrate what sets you apart through clear messaging, a strong visual language, a website designed to convert, and compelling sales and marketing collaterals.
Now that the marketing plan is documented and the toolkit is in place, it’s time to execute. We’ll act as your marketing department by handling the tactical execution, delivering marketing qualified leads so that you can focus on closing the deal.