Case Study
Allure Security Technology
Helping a Technology Company Discover its Story

Originally developed in a Columbia University research lab, Allure’s unique technology maps the behavior of a user’s computer activity and creates a signature (like a fingerprint). If anything happens outside of that behavior, the activity is flagged and investigated. Novo provides security professionals with the power to take action against data loss and protect every device inside and outside their organization.

Who?

Originally developed in a Columbia University research lab, Allure’s unique technology maps the behavior of a user’s computer activity and creates a signature (like a fingerprint). If anything happens outside of that behavior, the activity is flagged and investigated. Novo provides security professionals with the power to take action against data loss and protect every device inside and outside their organization.

We were excited about Allure’s offerings and we were ready to help get investors and customers excited about them as well.

Allure Security is a Manhattan-based tech company with roots in research that spans over two decades. Allure’s founder, Sal Stolfo, was a pioneer in the field of “User Behavior Analytics” (UBA). He wrote the original proposal for behavior-based security in 1996 with funding from Defense Advanced Research Projects Agency (DARPA). Together, the Allure team holds over 47 patents and has published over 300 papers.

Although other companies have adapted Sal’s research, most of them still only provide data. Allure knows that analytics only provide value when they help you make a decision. Allure provides next steps that are easy to implement. With a beautiful user interface, Allure ensures that it is simple for users to understand alerts and take necessary actions.

Although other companies have adapted Sal’s research, most of them still only provide data. Allure knows that analytics only provide value when they help you make a decision. Allure provides next steps that are easy to implement. With a beautiful user interface, Allure ensures that it is simple for users to understand alerts and take necessary actions.ASTCaseStudy_LearnFingerprint

At Golden Spiral, we make it a priority to partner with companies that we truly believe in. Allure fit the bill: a group of leading academics and researchers who truly care about security had created a product that could revolutionize how people protect and defend their data. We were excited about their offerings, and we were ready to help get investors and customers excited about them as well.

What?

Allure initially came to us for a website. However, as we worked with them on market analysis and strategy, it became clear that we could create something even more transformational for their brand. The ingredients were there: Allure had expertise, powerful technology, and a clear understanding of how their product would be utilized. We had the ability to help communicate that value to the market.

The opportunity for Allure was in establishing what their technology meant to humanity. In other words, “What does it help us do?”

In the security industry, many companies fail to imagine their message beyond the actual technology. Our goal for Allure was to maintain the focus on the capabilities of Novo, while bringing a human element into the mix. The opportunity for Allure (and any technology company) was in establishing what their technology meant to humanity. In other words, “What does it help us do?” In that question, we saw an opportunity create a compelling brand narrative that would set Allure apart and establish them as the true pioneers in their industry.

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How?

Excited by the ideas we presented to them, Allure decided to expand its focus from just the website to their brand identity as a whole. During an initial meeting, founder Sal Stolfo expressed Allure’s purpose this way: “We want to provide a tool that frees people up to create.” We immediately realized the value of that statement.

With Allure, we didn’t want to just focus on safety. We wanted to talk about what safety enabled: freedom and creativity.

In the security industry, a lot of companies were talking about staying safe—but with Allure, we didn’t want to just focus on safety. We wanted to talk about what safety enabled: freedom and creativity. We helped transform Allure’s messaging from a focus on what their technology does to how it improves the lives of the people who use it. That narrative spread from website to overall visual identity and messaging.

Results

This project was the start of a strong, trusting relationship between Allure and Golden Spiral. As the marketing arm of Allure, we have been entrusted with Allure’s public image, as well as with their product development.

“Golden Spiral spent considerable time not only getting to know our product and technology, but the why of our work.” – Erin Ehsani

“Golden Spiral spent considerable time not only getting to know our product and technology, but the why of our work. The end result is a site and message that authentically captures who we are, the people behind the technology, and speaks directly to our customer.” — Erin Ehsani, Director of Product Management & Business Development

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