Case Study
XOEye Technologies
Combining Cutting-Edge Technology with Blue Collar Workers

XOEye creates wearable technology systems to solve efficiency problems for blue collar workers. XOEye's solution generates undeniable value for those in the industrial sector. Their deep knowledge and experience in that workplace has already garnered them strong favor in the market—and they are just getting started.

Who?

XOEye creates wearable technology systems to solve efficiency problems in the industrial workplace.

We are excited about XOEye because they have intentionally targeted the development of wearable technology systems that generate undeniable value.

Their technology allows an expert at headquarters to see with the eyes of someone on the field through Bluetooth-enabled glasses that respond to voice commands. Experts can coach field agents through the process in real time. XOEye is solving the unskilled labor shortage and, at the same time, creating a wealth of training resources for the companies that use their product.

Wearable tech is everywhere now. What we are excited about with XOEye is how they have very intentionally targeted the development of wearable technology systems—not just hardware—in ways that generate undeniable value, specifically in the industrial sector. Their deep knowledge and experience in that workplace has already garnered them strong favor in the market and they are just getting started. It is obvious to all of us that they are going to see stunning success.

What?

When we began working with them, XOEye was an early-stage company that was ready to articulate their product and solutions to the market for the first time. However, their presence didn’t reflect the sensibilities of a high-end technology company.

We worked carefully and diligently to understand their technology—not to be able to operate it, but to be able to articulate it.

People who work with tech products have a fantastic understanding of the technology, but they don’t always know the best way to communicate it to the market. That’s where we were able to come alongside XOEye. We worked carefully and diligently to understand their technology—not to be able to operate it, but to be able to articulate it.

After evaluating the space, we saw an opportunity to confidently articulate XOEye within the industrial sector. That move would strategically distance XOEye from their competitors. Where others weren’t addressing those specific needs, we made sure to amplify that part of the message: XOEye is focused specifically on wearable technology for blue collar workers.

How?

At this point in their history, XOEye needed to be able to concisely articulate themselves to potential investors and clients. We gave them the tools to do that—and do it well.

We provided XOEye with a comprehensive visual aesthetic that married leading technology with a strong, blue collar manufacturing aesthetic.

XOEye already had an incredibly strong value proposition, so the first thing we did was help them clearly define that. We provided messaging that would position them as the go-to provider for wearable systems that maximized efficiency in the industrial workplace. It was important for them to present themselves not as an industrial equipment manufacturer, but as a solutions-provider for a very targeted market segment. We were able to research their market, identify customer pain points, and articulate the solutions that XOEye provided.

Our early work with them also included the website and process graphic. We provided XOEye with a comprehensive visual aesthetic that married leading technology with a strong, blue collar manufacturing aesthetic.

Results

“At XOEye, we found ourselves with a branding challenge: bleeding edge technology solutions for blue collar industries that didn’t always understand them. Golden Spiral was recommended highly to us, and it is obvious why.

“I cannot count the number of impressed customers, press, and investors that have praised our positioning and marketing approach.” – Aaron Salow

Their expertise and creativity in tackling this challenging task allowed them to create brand sensibility and market presence that really works. I cannot count the number of impressed customers, press, and investors that have praised our positioning and marketing approach. This is a direct result of the excellent work that Golden Spiral was able to accomplish.” — Aaron Salow, CEO | asalow@xoeye.com (615) 979-0564